An old form of entertainment is back. Two drive-in movie theaters are opening in the Chicago-land area this weekend. Many people may not be familiar with this form of movie watching, but you may find this “blast from the past” an interesting way to view movies. In March, the coronavirus restrictions forced movie theaters to shut their doors. This is not the first time that Hollywood has faced a crisis. The movie industry was threatened by television in the 1950s and 1960s, new technology in the later decades, and the latest assault, streaming. However,the industry has always reinvented itself and survived the attacks. Ironically, it is using an outdated method to lure viewers back.
The future of movie theaters is evolving. It will be interesting to see how the social distancing movement will affect the industry.