AHA moments: creative insight and the brain


According to current neuroscience research¬† from John Kounios and Mark Beeman, we are capable of stimulating more creative insight or more “aha moments” when we place ourselves under certain conditions. Read the book to find out how to develop more of your “creative potential” by relaxing your focus, living with humor and a “positive emotional state,” and by understanding your own “awareness.” When humans become more aware of their thought patterns, focus and relax, the brain’s medial frontal lobe “lights up” and within seconds your brain is then able to gain creative insight.¬† Read more below:

Psychology Today blog post: ‘The Eureka Factor’ and Your Creative Brain

Read the book: The Eureka Factor: Aha Moments, Creative Insight and the Brain.

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